A strong internet marketer in Kiev can earn up to $ 5 thousand per month, in Moscow – up to $ 10 thousand. In 2018, this profession was one of the three highest paid – along with medicine and IT.
Oles Timofeev told how to become an internet marketer and why it is important to start learning this specialty now.
Why is it important to master this profession now?
“I am an internet marketer” is a phrase that will provide a stable job with a good income. There are very few good specialists in the Russian-speaking space.
Why is it important to master this profession:
1. Demand exceeds supply
There are a lot of companies that need strong marketing directors (СMO). Much more than really decent employees. Today, there are more people who want to pay money for the services of an internet marketer than specialists who can earn them.
2. Digital is a trend
Companies are massively going online. If you really can help to become famous and popular in the network, you will never have problems with work and a normal salary.
3. Profession is in TOP-3 by today’s standards.
Three niches with the highest pay:
- The medicine;
- IT (artificial intelligence and augmented reality);
- Digital marketing.
The main goal of the internet marketer is to bring customers into the business. If you can provide a company with sales, businessmen will be interested in paying you. And the level of payment depends on how good you are in your business.
In Kiev, a cool specialist can receive up to $ 5 thousand right now. And the fact that without experience you will have to work for $ 200 for years is the purest myth. We personally took people after the training and during the internship we paid $ 700.
In different regions of Moscow, the payment can be up to $ 7 thousand or up to $ 10 thousand. If you do not stop in development, increase your skills and go international, the payment can be tens of thousands of dollars. CMO celebrities eventually go on a percentage of the business. This is a completely different level and other amounts.
Two types of internet marketers
People who understand all the modern tools to attract customers to the business. They understand how different directions work and that it is not necessary to be able to use each of them technically perfect. The internet marketer understands all the tools and can correctly set tasks for the team in order to achieve maximum results. This is a complete understanding of tools at the level of tactics and mechanics.
These are professionals specializing in specific tools:
- contextual advertising;
- targeted advertising;
- YouTube marketing;
- content marketing;
- email marketing;
- promotion in instant messengers;
- A / B testing and optimization;
- creation of funnels;
- mobile marketing;
- video marketing;
- affiliate marketing;
- reports and number management.
Every internet marketer has some kind of super power. This is a niche in which it is extremely strong. This does not mean that such a specialist is worse.
Roland Mirabueno is my good friend, one of the speakers of the Online Business Lab 2017. His superpower is CRO (Conversion Rate Optimization). Roland worked in a Swiss company, received from 10 thousand euros per month. His money was shipped to New Zealand, everything was paid for flights, accommodation, and so on, plus he was offered a salary much higher.
He is a point specialist. And this is NOT bad. You yourself will feel that you are closer – choose a specific niche or work with all the tools.
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Around are built the knowledge of the Internet marketer
Customer journey map – customer’s marketing paths. These are the stages a consumer goes through on how he decides to buy, before he becomes a fan of the brand.
Stage 1. Awareness
The person only learns about the company or product that may interest him. This may include:
- PR-activity of the company in the network;
- The appearance of the brand on the radio and TV;
- Word of mouth;
- Online advertising;
- Email marketing.
Stage 2. Reflection
The customer makes a purchasing decision. For the company, this item consists of:
- Target advertising in social networks;
- Articles in the blog;
- Video content.
Stage 3. Purchase
Conducting a transaction, emotions from a received product or service. A person interacts with a company through:
- Online store;
- Selling site;
- Personal communication with the manager.
Stage 4. Re-purchase
The customer is satisfied with the result, he returns and buys again. The interaction moves to the next level:
- Customer service;
- Technical support;
- Communication with other clients and like-minded people.
Stage 5. Brand advocate
The person becomes a fan of the company and products, the full interaction begins:
- Social network;
- YouTube channel;
- Company blog.
At each stage, the client needs to work in different ways. A cool specialist can do this at any level. All companies have different paths.
What does every successful brand want?
The company that takes the first or second place in its niche becomes really cool and successful. Big brands are constantly striving for this goal, changing promises at different stages of development:
First level – you are the first
The promise of Gillette at the appearance – “Shave!”. They were first on the market. There was no need to explain anything. Becoming a leader is simply because there is no competition:
The second level – the fight characteristics
Here the company describes how its product is better than others. An example is a 1976 Apple ad. A set of characteristics of the computer, qualitatively different from competitors’ analogues, strongly influenced the decision of buyers:
At Gillette, the bet was placed on the safety of the razor. They began to promote the idea that even a child could use their products:
Level Three – Customer Experience
Domino’s Pizza is the world’s first and largest pizzeria. I know that tastes aren’t arguing, but it seems to me that people who like their pizza have no taste at all. Just kidding 🙂
The bottom line is that their product is really not very much compared to others. But they took the market with other things – the message “We will deliver you a pizza in less than 30 minutes, or you will get it for free”
The fourth level – promotions, discounts, bonuses
Lowering the cost can and should be, BUT only when you have passed the three previous levels. This is an extreme instance.
Level five – identical and transition to a new category.
The task is to make the client begin to associate himself with the brand. How does the company Nike. Thinking about its products, people immediately present themselves at the jogging, the football field, in the gym and so on. It is identical.
Moving to a new category is what Apple does. Before the advent of the iPhone, people used push-button phones or, in extreme cases, stylus. Steve Jobs brought the idea that all this is not necessary for the modern world. Now everyone has touch phones.
A good internet marketer can determine at what level a company is right now and how to raise this level to become number 1 or number 2 in a niche.
Similar specialists acting right now in the CIS can be counted on the fingers. To reach this level on your own is very difficult. And in the Russian-speaking market, no one teaches this.