I have no doubt that they were. After all, on the one hand, free content really works and attracts people. On the other hand, selling knowledge is a good business.
But if selling knowledge is profitable, then why give it away for free?
And where is the line between free and paid content?
The final answer depends on your niche, topic and positioning. But since the question is really urgent, I will help you find a solution that will work for you.
Interested? Then do not lose time!
Why do you need free content?
Free content attracts your target audience
Surely you want more interested people to know about you. And as many of them as possible subscribed to your e-mail list .
This will be difficult to achieve if all of your content is behind doors that can only be opened with money.
Therefore, always consider that the more content you have available, the easier it is for the target audience to find you.
We tested it on our experience. Publishing many utilities, we have collected thousands of subscribers in social networks. For example, only on Facebook more than 43 thousand! Imagine how many potential customers there are.
Free content helps promote your ideas.
You want your customers to tell about you and bring friends?
They can speak well of your materials as much as they like, but if your content is closed, they will not be able to show what they liked. And this is much more important. Do not limit the desire of people to share your content.
Free content will show your audience value.
It’s hard to get people to pay you if they don’t know how you can help them.
What problem do you solve? What are you helping to achieve? They will not understand this if they do not see confirmation in the form of useful information on your website or social network page.
Where do people most often go with their problems? That’s right, google or yandex. So make sure you can be found there.
Free content will help with positioning
Even if there is fierce competition in your niche, you are somehow different from everyone. And your free content will show it to potential customers.
He will tell people all the benefits of your approach and explain why they should choose you.
Free content removes doubt
The potential buyer has found you and clearly understood your entire value. But still in his head spinning a bunch of doubts and all sorts of “what if …”, “but …” and similar thoughts. You know how it happens.
So, free content is a chance to dispel people’s doubts before they decide to abandon the purchase. Show them that you can be helpful. Offer them a solution to some problem even before they open their wallet. This greatly increases confidence.
Free content will show results and evidence.
In addition to showing your expertise, free content can be an excellent source of social evidence. Views, likes, comments perfectly confirm that you can be trusted.
An excellent move is to give the audience practical case studies from the stories of your clients.
To do this, we share the success stories of our students. For example, Vkontakte post, where TOP-8 interviews with participants of our trainings are collected. They are not only useful ideas and recommendations for doing business online, but also make it clear that our students receive really useful and working knowledge. See for yourself!
Free content will give more points “for”
It happened to you that even when the product is very necessary and everything suits you in it, do you still doubt?
With me, yes. And I am sure this happens to many people.
Your task is to give the client more arguments for the purchase. Show why what you offer is important to him.
And for this perfect content about the features of the use of your product.
Demonstrate clearly how it will fit into the life or business of the buyer, so that he could present all the benefits.
Free content is a pleasant smell that will make people try your paid content for lunch.
If you sell knowledge or advice, it would be a great idea to give potential customers some small result, a mini-win. Give them useful information, using which they can get tangible results.
This will help build trust, and people will happily buy detailed information. After all, they already know that it will give fruit.
Free content can tell your story and reveal your identity.
It often happens that with whom you work is just as important as what they do for you. Especially if you work closely, as with personal coaching.
We like working with people we know. So do not hide your identity. It is as important as your knowledge and merit.
In order to remove barriers between us and clients, we shoot so many videos where Oles shares his knowledge and best practices, post photos from the life of the company. A person sees us, plunges into our atmosphere. And when it comes to buying, he buys from people he knows, and not from his uncle on the street.
How do you like the idea of having a party where your customers can get to know you and your team?
Free content rewards people for their attention.
Some call it Content Gingerbread. And this is a powerful thing.
For the audience to wait for your articles, videos and posts, they should like them. Just, yes?
Not really. To achieve this, your content must train and entertain at the same time. For this perfect content that can be applied after reading.
For example, we have article 147 Header Designs, which Guarantee Conversion Growth by 34% . After reading it, a person can immediately implement their knowledge. That is, this information has a tangible benefit.
Offer your customers something similar!
Free content helps you find friends
The audience is not everything.
Thanks to your ideas, knowledge and experience, you will be able to attract the attention of other entrepreneurs in your niche and build business connections. And it is logical that this is possible only if you lay out the utility in the public domain.
There are a lot of people in the GM team that we met thanks to the content. At first they read our blog or watched a video, then they came to trainings. And now they are part of our team.
Now let’s talk about paid content.
Here you may have another question: “If I give so much really useful content, then what will people pay for?”
Relevant remark. But believe, to pay is for what.
In fact, paid content has never been in such demand as it is now. Starting from books and ending with different courses.
One of the reasons why people pay is trust.
We see paid content as more valuable. This may seem strange, but surely you had that feeling.
Therefore, there are always circumstances when information is worth its money.
I am talking about cases when:
1. People really need information because of its great value.
If this information can …
- Strongly change their life or business;
- Help make a lot of money;
- Save time;
- Make famous and popular;
… people will be willing to pay you.
2. Such information is difficult to find.
Yes, Google has made available almost any information that only a few previously knew. But this does not mean that your potential buyer can find it. Or wants to look for her.
In addition, the information is constantly updated and outdated. Other approaches are emerging. Every day new technologies are created. Some systems are tested and released.
And in the Internet business in general it is difficult to independently monitor the news.
So think about this. Many successful entrepreneurs have become so because they have invented or studied something earlier than others and … asked for money for it.
So you can still sell?
I have prepared for you an exemplary list of what people are willing to pay for:
People will pay for chewed, step by step instructions.
Usually free content is like an unassembled puzzle. Just scattered pieces of information.
People will gladly pay for a complete selection wrapped in convenient packaging, even if you can find this information yourself.
Take as an example our training Words that bring money 2.0 . The module schedule shows what information the client will receive. And he sees that they have collected and streamlined for him a huge amount of utilities that he himself would have been looking for for years. Isn’t it worth the money? Well worth it.
People will pay for personal advice.
You may be shocked that people will ask for personal advice, even if you give out as much information as possible on your resources.
You may think that you have nothing to add to the free material that you have already published. But your audience trusts you and sees you as an adviser. And most importantly, she is ready to pay you for personal communication. So why not open the door for them?
People will pay for exclusivity
People pay for high-quality products, for greater comfort and for the latest developments and technologies. Even if they can not understand what advantage it will give them.
Therefore, buying information, people pay for a special relationship. For the opportunity to get more than others. Offer them something exclusive, and part of your audience will surely want it.
People will pay for a pleasant experience.
This is often said, and it is true: People will forget the words, but they will remember the emotions.
We happily pay for things. But most of all we appreciate the bright experience.
If you can combine entertainment, information and an unforgettable experience, your offer will simply blow up the market.
No wonder we hold so many offline events. We give people the opportunity not only to gain knowledge, but also to have some fun, make new acquaintances and have a good time. And so the majority of our students in their comments say that they liked the very atmosphere of the training.
What can never be given away for free
You have an idea for the next post. But what if you are mistaken? What if such information is not for open access?
It is difficult to answer these questions categorically, because there are always exceptions to the rules.
But here are some tips that should NOT be free content:
Free content should not be too detailed
Do not seek to answer each question or answer in too great detail.
- First, you can overload the audience, instead of helping;
- Secondly, such material is likely to scare away its volume, and you lose some of the audience;
- And thirdly, as I wrote earlier, people cannot fully appreciate your efforts until they pay for them.
Free content should not tell “how”
Free information should focus more on “what” questions . Questions “how” leave for paid content .
You can talk about some ideas and tactics, but your full experience and strategy cannot be free.
Or use a different approach . Tell us about step 1, step 2 and 3. But leave the remaining steps only for buyers. So you are at the same time:
- and give utility;
- and show the benefits;
- and dispel doubts of potential customers;
- and encourage them to make a purchase.
Free content should not take too much time and effort
All of you is not enough. Do not make yourself too accessible and limit your attention to free content.
Let the reader understand your recommendations yourself. Well, if he wants to be held by the hand, offer this opportunity in the form of paid content.
Free content should not reveal complex topics.
Your job is to help people, not embarrass them with your intellect.
So make sure you don’t need a degree to read your post. Otherwise, people just leave.
Read this: Best smartphone: Best in all prospective.
Internet entrepreneurs are always concerned about what to sell and what to give for free.
And yes, everyone decides it himself.
But the fact is that I have not yet seen people who give too much. You can hardly be too generous or too useful. Unless, of course, you consider your time and energy.
You can give away everything you know for free, and there are still people who want to hear it from you personally. Who will be willing to pay if you help them figure it out.
Therefore, share your best thoughts and ideas, gather an audience, and at the right moment make a paid offer.